What I Coach
Two services.One method.
Bodybuilding style training tied into strength and conditioning, nutrition built around real meals, and daily contact underneath both.
Service
Online Coaching
For men who want a coach in their pocket rather than a stranger counting reps at them once a week.
Training written for your week
Mostly bodybuilding work, tied into strength and conditioning. Sessions fit the days you actually have, with technique cues on the lifts that matter most.
Progression I control, not you
Load, reps and quality are tracked, and I decide when to add. You never have to guess whether you're doing enough.
Daily check-ins by text
Two lines a day on food, training and sleep. That's what lets me adjust in the same week a problem starts instead of a month later.
Weekly call check-ins
Online clients get a call every week. We talk through what happened, what's hard, and what changes. It's the part that keeps people in the process.
Service
Nutrition Coaching
The side of this I learned the hard way at 255lb — and the reason I don't hand anybody a punishment plate.
Energy balance, explained once
You'll understand what a deficit is, why the size of it matters, and why fortnightly averages beat daily weigh-ins. Understanding it is what keeps you doing it.
Protein first, then your plate
We anchor every meal with protein to protect muscle and control hunger. After that, the food is yours — including the meals you'd order anyway.
Real meals, not macro homework
Breakfast, lunch, snack, dinner, written as food. Steak and rice, eggs and toast, chicken shawarma, fruit, your coffee.
Plateaus handled on purpose
When the scale flattens we look at steps, sleep, training quality and weekends before we touch calories. Cutting harder is the last resort, not the first move.
Who it's for
Beginners who aredone starting over.
Most of the men I coach are 25 to 35, working long hours, have never trained properly, and want to stop feeling like a stranger in their own body. If that's you, you're not behind. You're at the start, which is the only place anyone starts.
Coaching runs from Hamilton, ON and online across Canada. Tell me what you need and I'll tell you which service fits — or if neither does.